Founder Overview
Fundraise globally and grow your distribution with Crafts. Partial tokenization that gives you capital, distribution, and control.
Global Fundraise
Raise globally from your community and capital deployers. A sealed-bid mechanism discovers a fair clearing price so your token launches at a valuation set by real demand.
On-Chain Vault
Raised funds sit in a public, on-chain vault with milestone-based releases and a monthly allowance. Built to create backer trust and accountability from day one.
Built-In Distribution
Tokenization only works if it comes with distribution. Reward high-quality content, referrals, and onboarding to turn your launch into a user growth flywheel.
More Revenue Streams
Earn 0.5% of secondary trading volume on your token through the 50/50 fee split. Your fundraise isn't a one-time event, it's an ongoing revenue stream that grows with your project.
Compliant Tokens with an Equity Anchor
Our Stakeholder Token Standard creates a legal bridge between your token and your company. Your token holds value because your company holds value.
Clean Cap Table
One SPV on your cap table, that's it. Future VC rounds stay simple. You can pivot, raise again, and keep full operational control.
Distribution Is Harder Than Ever
Customer acquisition costs have increased 222% over the last eight years (SimplicityDX). SaaS companies now spend $2 to acquire $1 of new annual recurring revenue.
Paid channels keep getting more expensive. Organic takes years to compound. And organic reach keeps shrinking. For early-stage teams without deep pockets, traditional distribution is a losing game.
Distribution via Tokens Works
Kled, an AI data marketplace valued at $100M+, launched their token raise in May 2025 with massive results:
User growth went from flat to nearly doubling month over month, approaching 100,000 users by December 2025.
The token didn't just attract traders — it created contributors with skin in the game, who started posting proof-of-payouts, product demos, generating durable reach and distribution.
But Traditional Token Alignment Methods Are Broken
In 2025, crypto projects spent over $1.4 billion on token buybacks. For most, it didn't work.
A CryptoRank analysis found that 7 out of 9 major buyback programs failed to stop price declines over four months. Jupiter spent $70 million buying back JUP, but the token still dropped 90% from its high. Helium paused buybacks entirely after seeing no impact.
The pattern is clear: when founders can profit before shipping by selling tokens and tokens have no anchor to real value, no amount of buybacks or staking rewards can fix it. You wanted distribution, but got a full-time job managing a chart.
You Don't Have To Choose Between Capital and Distribution
Every crypto founder faces the same tradeoff:
Raise equity, grow on your own
You get capital and control. But your users are just users — no stake in your success, no reason to spread the word, no incentive to stick around.
OR
Launch a token, get distribution but become a price manager
Now your users have skin in the game. They create content, onboard friends, defend you online. But once the initial hype fades, you're stuck optimizing for price instead of product. Distribution came with a job you didn't sign up for.
For years, founders picked a side.
What if you only tokenized part of your company?
No early-stage founder would give away majority ownership for their seed round. So why tokenize 100% of your project on day one?
Tokenize 5-20% of your upside. Your early users get real economic rights, real reasons to spread the word, create content, stay engaged. Your token holds value because your company holds value — not because of artificial mechanics. And because the majority stays untouched, VCs can still come in clean, you can pivot, you stay in control.
The distribution benefits of tokens. Without the cost.
Now, there's partial tokenization. That's why we built Crafts.
How Crafts Works
Here's what we've built to make partial tokenization work in practice.
Compliant Tokens with an Equity Link
Our Stakeholder Token Standard (STS) creates a real legal bridge between your token and your company: an SPV holds a stake in the operating company, while the token governs the SPV (e.g. 10% via a standard SAFE).
Because the team's upside sits in equity, not in tokens, there is no team token supply. No team tokens means no unlock fear — your community trades tokens without the discount that team unlock schedules typically create.
This aligns founders and token holders by separating execution from governance: founders keep day-to-day control, while holders oversee major decisions through transparent, rules-based governance powered by Realms.
Fair Price Discovery Pre-Launch
For fundraising, you set a minimum and maximum valuation to raise at. Our auction mechanism lets users commit funds and the market determines a fair clearing price.
When a raise is oversubscribed, we complement this with a reputation-based allocation approach to prioritize real supporters and reduce allocation gaming.
More Revenue Streams Post-Launch
If you launch with Crafts, secondary-market fees are split 50/50, so you earn 0.5% of secondary trading volume and can raise through single-sided pools at price targets using our "Raise as you rise" structure.
A pilot project generated $120K+ in additional funding from $20M in first-week trading volume alone.
Distribution for Your Product by Design
Tokenization only works if it comes with distribution. That's why we built an integrated social distribution layer focused on generating high-quality, organic content — helping teams turn a token launch into sustained attention, credibility, and a user growth flywheel.
To date, we've onboarded 20,000+ users, partnered with 18 Superteams, driven 3,500+ social posts, and generated 400,000+ website visits, providing an early foundation of users, creators, and distribution channels for teams launching through Crafts.
Your Journey on Crafts
This is how a fundraise works at Crafts — six steps from application to live operations.
Step 1: Apply & Fit Check
Tell us what you're building, raise amount, terms and your status.
Step 2: Design your Raise
Your current status, metrics and needs define the raise design.
Step 3: Setup Legal Structure
Setting up all necessary contracts, agreements and entities.
Step 4: Configure Token & Vaults
Implement the smart contracts: allocation, vesting, vaults.
Step 5: Go Live
Raise campaign starts and commitments are accepted on Crafts.
Step 6: Earn and Grow
Trading fees and yield go into vaults. Governance is in place.
Apply Now
If you're building a real product and want a launch that's designed to work after day one — with fair fundraising, enforced tokenomics, STS alignment, and built-in distribution:
We'll review your application and get back to you with the recommended structure and next steps.